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IRI, Kline Say Basic Wellness Practices Lead Self-Care Habits in Recent Consumer Survey

Over-the-counter medications and dietary supplements are the ‘tools’ that support these efforts among consumers.

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By: Lianna Albrizio

Associate Editor

Since beginning to monitor consumer self-care behaviors in 2014, IRI has reported a steady increase in such habits.    Growth in self-care skyrocketed during the 2020 pandemic, even among self-care skeptics.   In a recent consumer survey from IRI and Kline reflecting data from late-2020, six themes were identified. These include basic hygiene and overall body care; clean and healthy homes; getting enough quality sleep; recognizing mental health needs; a growing understanding of t...

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